When it comes to the size of a big why it matters a lot more than you think. The advantage of a bigger why is an effect often overlooked by both people and companies. In our attempt to be down to earth and navigate reality we often sacrifice the bigger why for a smaller why. …
In all of my years in spirituality, personal growth and branding I have never met a person who didn’t want to make a difference. And why would I? Once we start asking the fundamental questions and go beyond the daily routines of life, we all want to make a difference. Period. The question is, I …
It’s one of the most important lessons I have learned, and I learned it from one of the best branding consultants in the world, Andy Cunningham. In 2018 I took part in a workshop in San Francisco for our startup Duckling about branding. Facilitated by one of Cunningham’s consultants it was a huge eye opener …
