One point reality.

As I grow older it seems clear to me that we can only make a difference through one point reality. Every single person on this planet has that one point inside their mind where everything comes together. Talent, craft, natural behavior, social role and the ability to get paid for it. It’s all part of that one point.

To make a real difference in life is to let everything we do arise from this one point. If we don’t, then something will be missing from the equation, and it will give us trouble. Resistance will build up somehow and lead to unwanted detours in life from where we have to retrace our steps to get back on track.

I have had numerous detours in life because I didn’t realize this principle. Maybe it’s because I’m too stubborn or too curious? I always want to seek out new endeavors and new skills, and once I start I’m too stubborn to quit, even though I find out that it’s not my biggest talent or passion. I just keep grinding away, and as a result I’m always fighting against life instead of having it on my side.

When life gives us resistance it’s because it’s trying to deliver a message to us. There is something we have to learn about ourselves in order to find our one point reality. We can only understand that through resistance. It’s the only thing that makes us think in alternatives. The resistance of life is actually a beacon leading us to our one point reality.

Once we understand what our one point reality is we should simple stick to it and allow everything in our life to evolve around it. It’s like an eternal spring of inspiration and wisdom that we can draw freely on in order to move through life. The moment we leave it we dehydrate and have to find fixes for it. But if we stick to it we will find that it never leaves us no matter where we go. It moves through life with us.

It has taken me more than 30 years to understand this, but maybe that’s what age is for? To understand. By compiling our experience and reflective power we gain wisdom, and it naturally happens proportionally with our physical energy changing and our body deteriorating. We cannot comprehend the power and wisdom of one point reality until this happens. Simply because we don’t see it as long as our body is always chasing life, which is does as long as its energy is young. But when that energy changes from outward to inward, that’s when we get access to the deeper understanding of life.

One point reality arises from that understanding. That reversal of energy. Its magnitude is profound since it has no ending. It’s endless, and we automatically have access to endless ressources when we allow life to flow through the reality of one point. That one thing that is us.

Listen to resistance. Listen to life. Listen to the calling of the one point, and you will find your way home.

Branding is 80 percent positioning.

It’s one of the most important lessons I have learned, and I learned it from one of the best branding consultants in the world, Andy Cunningham.

In 2018 I took part in a workshop in San Francisco for our startup Duckling about branding. Facilitated by one of Cunningham’s consultants it was a huge eye opener for me when it comes to branding.

A learning mindset

Having been in communication for 20 years and spend some of those years as a political speech writer at top government level I thought I knew strategic communication, message architecture and branding.

But it turned out I only knew two thirds of it. The last third was unknown to me at the time, and it had everything to do with positioning. Because I was unaware of it I was not able to position myself accurately, and as a result my personal branding suffered from it — as did our startup.


Andy Cunningham’s method introduced me to a category of brands that she calls missionaries. People who want to change the world and invent solutions for problems that people are not yet aware that they have. The best example of it is Steve Jobs, but we come in many different shapes and sizes.

It was a complete revelation to me, and everything about how I functioned as an entrepreneur, writer and person clicked into place. It was simply the explanation on why I didn’t fit in to any existing categories, and why I always found myself having to invent my own method, because what I needed didn’t exist.

The Michell Leon method

Since then I have experimented extensively with Cunningham’s method for both companies and people, and I have created a synthesis that specifically fits me. It’s the Michell Léon method.

However, I rest on the shoulders of a giant in the branding game, and I’m forever grateful for the eye opener I got at Andy Cunningham’s workshop in San Francisco during the early spring of 2018.

Belief is key, but it doesn’t grow of nothing.

As an entrepreneur my ability to believe is key. If I don’t believe in the project on a deepfelt personal level, I don’t sign up for it. Projects are not just about the business opportunity itself. It’s about using a business opportunity to change the world.

To do that believing is key. Life depends on it. When people say they don’t believe in anything, they are either lying or deflecting the unpleasant truth that going through life without believing is impossible.

We have to believe in order to take the next step in life. The question is not if we believe or not. The question is if we are convinced or not. If we are not convinced, we don’t believe. It’s that simple.

Convinced or not

The church has told us to believe first, and be convinced secondly, but spiritual practice was never about that — not even in the original church. It was about gaining experience and gradually mature to a level where we began to believe.

Even God had to convince Moses he existed before he could get him to lead the Jews out of Egypt. Even Jesus had to convince his followers that he was a true master before they started following him.

Believing to learn

When I sign up for a project as an entrepreneur I sign up to learn. To gain experience. I have an initial belief of how the project could change the world, but I’m not fully convinced yet. I have to put in the work — the daily practice — to gradually be more and more convinced about the difference it makes.

True spirituality works that way, entrepreneurship works that way, and life works that way. We have to believe in the deeper meaning of what we do. If we don’t, we dilute our souls to mindless energy bundles without purpose. 

To make a difference in life is to believe in something and gradually see that it’s the right path to take. If it is, life will reward us. If it isn’t, life will lead us somewhere else. Life tends to be funny that way.